Creative video is becoming a growing part of college athletics as teams and athletes use it to share stories, connect with fans and expand their reach beyond the game.
Creative video involves the use of filming and storytelling techniques that combine highlights, music and cinematic shots to showcase athletic events. These videos are often produced for programs’ social media platforms.
“To be a sports videographer you have to sort of be a trained sniper,” said Sultan Seals, a student videographer for Southern Miss Athletics. “Don’t let the excitement of the game keep you from getting the perfect shot.”
That “perfect shot,” Seals said, can capture the energy of the stadium and the intensity of athletes in seconds. Clips are then posted to social media, where they can reach thousands or even millions of viewers.
“Filming sports gives me the opportunity to record the plays people will talk about forever,” said Presly Vinney, a first-year student videographer for Southern Miss Athletics.
Southern Miss Athletics has more than 150,000 followers across its official social media accounts. Its most-viewed video on Instagram has received about 144,000 views. Fans can revisit moments from games or see behind-the-scenes interviews with players and coaches.
Seals’ most recent video, played during the football game against Jackson State University, has received about 14,000 views on Instagram. Vinney’s clips have also been featured in projects for Southern Miss Football’s social media accounts.
As universities and athletic programs continue to invest in creative video, the practice is becoming a tool for marketing and fan engagement. Athletes also use the content to build personal brands, which can support name, image and likeness opportunities.
While student videographers often work outside of the spotlight, their content requires time and attention to detail to produce material for fans.
